Today was a good day - I had an interesting conversation with a friend today that owns and runs a franchise that cleans high-speed hand held drilling machines in a dentist’s office. He found a lot of this information useful. But he said something really interesting, and it fit right into this week’s principle on "Process".
He talked about how it was critical to keep improving on the process of selling to his customers.
We talked about how the customer had changed and how they had higher expectations because technology has made so much possible - take for instance how Dell and Amazon started keeping people informed on the status of their order OR think about all the things we can do on these new Web2.0 sites?
These new capabilities engage customers in positive ways. Which is one of the fundamentals of every customer relationship. Better customer relationships create the space for better transactions that yield more profit.
So my question to you is - how can you re-design and improve on the offer you make to your customers? Can you provide your customers a better solution? Solve a bigger problem for them? Provide them a better solution? (I designed a new offer for a company recently that I will share with you on Thursday)
In Conclusion:
In a recession, people focus on the basics - use your existing relationships and design new offers to help your customers cope with these challenging times. They will appreciate it and so will your accountant.
great post
Posted by: website design nyc | May 19, 2009 at 08:09 AM