Sir Richard Branson on marketing in tough markets. Love the simplicity of what he says. Simply put, get your brand out here, hire a PR firm and get them to get your name and your brand out there to your target audience. If you cannot afford them, then you do the same. Its all about connecting the dots.
I have recently noticed a few businesses falter ... due to the economy; they say. But when I asked them about their marketing campaigns they looked at me like I was suddenly talking a foreign language. The same thing applies for those of us looking for work in a tough market.
Get the word out - more importantly; get your brand image out. There is a difference. Your brand is what ever it is that makes you special and different. (in simple terms)
What's your brand? Are you getting it out there to the right people?
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