My friend Rajesh Setty is at it again! He has published another eBook today called Defiant! - what's cool is that he made it free for us to download. There are no registration requirements or things to sign up for to have access to this eBook - check it out http://www.activegarage.com/projects/defiant
One thing that stood out, while I was grazing through the book was this idea of Shifting the Criteria for how "Others" evaluate the value you offer them. What makes this so powerful is that he offers us insight on a "game changing" play we can make to set us apart from all the others we would typically be competing with.
In today's economy that playing field could be very crowded, with so many people being laid off. And another concentration factor that I have noticed; the many Forced Entrepreneurs that are responding to the market and offering solutions the problems people have. Shifting the Criteria how people value the offer you make them is a game changer.
This is a different kind of book ... because it offers you an opportunity to design and build a powerful strategy for success. While Defiant! is about strategy he offers us 80 Tips and Ideas that will help. There was one that stood out and resonated with me ... it is this idea of taking care of ourselves. Check out Tip # 35 A letter from David Zinger, its page on 61.
Congrats Rajesh and Thanks for this gift to all of us. I love it.


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